<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-6041863-7-4</book-id>   <book-id pub-id-type="doi">10.21661/a-587</book-id>   <title-group>  <book-title xml:lang="ru">Актуальные направления научных исследований: перспективы развития</book-title>   <trans-title-group xml:lang="en"> <trans-title>Relevant lines of scientific research: theory and practice</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены материалы участников VII Международной научно-практической конференции, посвященные актуальным направлениям развития образования и науки. Приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в данной области.
Предназначен для широкого круга читателей.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">425954@rambler.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">labramova@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">  <contrib-id contrib-id-type="role">executive_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Яковлева</surname> <given-names>Татьяна Валериановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Yakovleva</surname> <given-names>Tatyana Valerianovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">info@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor4">  <contrib-id contrib-id-type="role">associate_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Толкушкина</surname> <given-names>Наталья Константиновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Tolkushkina</surname> <given-names>Natalya Konstantinovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">ntolkushkina@interactive-plus.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бекназаров</surname> <given-names>Рахым Агибаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Beknazarov</surname> <given-names>Rahym Agibaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Иваницкий</surname> <given-names>Александр Юрьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ivanitsky</surname> <given-names>Aleksandr Yuryevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Корнилов</surname> <given-names>Иван Константинович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kornilov</surname> <given-names>Ivan Konstantinovich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Стойчева</surname> <given-names>Мария Стойчева</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Stoycheva</surname> <given-names>Mariya Stoycheva</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Актуальные направления научных исследований: перспективы развития</event-desc>   <event-desc xml:lang="en">Relevant lines of scientific research: theory and practice</event-desc>   <conf-date> <day>01</day> <month>01</month> <year>1900</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>Центр научного сотрудничества «Интерактив плюс»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2018"> <year>2018</year> </pub-date>    <permissions>  <copyright-statement xml:lang="en">© 2018 Aleksandra N. Znamenskaia, Sergei N. Larin</copyright-statement>   <copyright-statement xml:lang="ru">© 2018 Знаменская А. Н., Ларин С. Н.</copyright-statement>   <copyright-year>2018</copyright-year>  <copyright-holder xml:lang="ru">Знаменская А. Н., Ларин С. Н.</copyright-holder>   <copyright-holder xml:lang="en">Aleksandra N. Znamenskaia, Sergei N. Larin</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>  <book-id pub-id-type="doi">10.21661/r-474211</book-id>   <book-id custom-type="publisher-id" pub-id-type="custom">474211</book-id> <title-group>  <chapter-title xml:lang="ru">Маркетинговый инструментарий разработки стратегий развития предприятий</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>Marketing tools for developing strategies for enterprise development</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Знаменская</surname> <given-names>Александра Николаевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Znamenskaia</surname> <given-names>Aleksandra Nikolaevna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">znam17@mail.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author2"> <contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-5296-5865</contrib-id>  <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Ларин</surname> <given-names>Сергей Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Larin</surname> <given-names>Sergei Nikolaevich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">sergey77707@rambler.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>ФГБУН «Центральный экономико-математический институт РАН»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>Institution of Russian Academy of Sciences “Central Economics and Mathematics Institute RAS”</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>188</fpage> <lpage>192</lpage>   <abstract xml:lang="ru"> <p>воздействие санкционных ограничений на развитие экономики страны, а также возникшие проблемы в деятельности промышленных предприятий. В данной статье представлены рекомендации по адаптации хозяйствующих субъектов к новым экономическим условиям, которые могут быть использованы при разработке стратегии развития на основе использования маркетингового инструментария.</p> </abstract>      <trans-abstract xml:lang="en"> <p>The impact of sanctions restrictions on the development of the country&#039;s economy, as well as the problems encountered in the activities of industrial enterprises. Recommendations on the adaptation of economic entities to new economic conditions that can be used in the development of a development strategy based on the use of marketing tools are presented.</p> </trans-abstract>       <kwd-group xml:lang="ru">  <kwd>маркетинговый инструментарий</kwd>  <kwd>российская экономика</kwd>  <kwd>стратегическое планирование</kwd>  <kwd>санкционные ограничения</kwd>  <kwd>развитие предприятий</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>strategic planning</kwd>  <kwd>Russian economy</kwd>  <kwd>sanctions restrictions</kwd>  <kwd>enterprise development</kwd>  <kwd>marketing tools</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Данченок Л.А. Маркетинг. 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