<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="en"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-6049492-6-9</book-id>   <book-id pub-id-type="doi">10.21661/a-854</book-id>   <title-group>  <book-title xml:lang="en">Общество и наука: векторы развития</book-title>   <trans-title-group xml:lang="ru"> <trans-title>Общество и наука: векторы развития</trans-title> </trans-title-group>  </title-group>   <contrib-group>  <contrib contrib-type="editor" id="editor1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кожанов</surname> <given-names>Виктор Иванович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kozhanov</surname> <given-names>Victor Ivanovich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">sportkomplex.chgu@yandex.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">  <contrib-id contrib-id-type="role">executive_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Яковлева</surname> <given-names>Татьяна Валериановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Yakovleva</surname> <given-names>Tatyana Valerianovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">info@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">  <contrib-id contrib-id-type="role">associate_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Тевянова</surname> <given-names>Екатерина Олеговна</given-names> </name>   </name-alternatives>   <email xlink:type="simple">op2@interactive-plus.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кожанов</surname> <given-names>Виктор Иванович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kozhanov</surname> <given-names>Victor Ivanovich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Радина</surname> <given-names>Оксана Ивановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Radina</surname> <given-names>Oksana Ivanovna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Дадян</surname> <given-names>Эдуард Григорьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Dadyan</surname> <given-names>Eduard Grigorievich</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Общество и наука: векторы развития</event-desc>   <event-desc xml:lang="en">Society and Science: Future Development</event-desc>   <conf-date> <day>26</day> <month>04</month> <year>2023</year> </conf-date>    <conf-loc xml:lang="en">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>Центр научного сотрудничества «Интерактив плюс»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2023"> <year>2023</year> </pub-date>    <permissions>  <copyright-statement xml:lang="en">© 2023 Papiya Mondal</copyright-statement>   <copyright-statement xml:lang="ru">© 2023 Мондал П.</copyright-statement>   <copyright-year>2023</copyright-year>  <copyright-holder xml:lang="ru">Мондал П.</copyright-holder>   <copyright-holder xml:lang="en">Papiya Mondal</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="abstract"> <book-part-meta>   <book-id custom-type="publisher-id" pub-id-type="custom">559633</book-id> <title-group>  <chapter-title xml:lang="en">The impact and influence of mass media in Indian society, business and politics</chapter-title>   <trans-title-group xml:lang="ru"> <trans-title>Вклад и влияние СМИ на индийское общество, бизнес и политику</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Мондал</surname> <given-names>Папия</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Mondal</surname> <given-names>Papiya</given-names> </name>   </name-alternatives>  <email xlink:type="simple">papiya.mampi1997@gmail.com</email> <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>ФГАОУ ВО «Российский университет дружбы народов им. П. Лумумбы»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>FGAOU VO &quot;Rossiiskii universitet druzhby narodov im. P. Lumumby&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>9</fpage> <lpage>14</lpage>   <abstract xml:lang="en"> <p>this Article explores the impact and influence of mass media in Indian society, business, and politics. Mass media, including television, newspapers, radio, internet, and social media have become an integral and powerful part of modern-day communication. The paper investigates how the media has shaped public opinion, created awareness and influenced decision-making in Indian society, business and politics. While on the one hand, the media internet, and social media, have greatly transformed the way people communicate, interact, and access information. In Indian society, media has played a significant role in shaping public opinion, awareness, and attitudes towards various social issues such as caste, gender, religion, and politics. The impact of mass media is felt in almost all aspects of daily life, from entertainment to news and politics. In this article, we will examine the influence of mass media on Indian society, business and politics.</p> </abstract>    <trans-abstract xml:lang="ru"> <p>в этой статье исследуется воздействие и влияние средств массовой информации в индийском обществе, бизнесе и политике. Средства массовой информации, включая телевидение, газеты, радио, Интернет и социальные сети, стали неотъемлемой и мощной частью современного общения. В статье исследуется, как СМИ формировали общественное мнение, повышали осведомленность и влияли на принятие решений в индийском обществе, бизнесе и политике. Хотя, с одной стороны, средства массовой информации, Интернет и социальные сети значительно изменили способ общения людей, взаимодействия и доступа к информации. В индийском обществе средства массовой информации сыграли значительную роль в формировании общественного мнения, осведомленности и отношения к различным социальным вопросам, таким как каста, пол, религия и политика. В этой статье мы рассмотрим влияние средств массовой информации на индийское общество, бизнес и политику.</p> </trans-abstract>         <kwd-group xml:lang="ru">  <kwd>коммуникация</kwd>  <kwd>Компания</kwd>  <kwd>эволюция</kwd>  <kwd>общество</kwd>  <kwd>развитие</kwd>  <kwd>реклама</kwd>  <kwd>влияние</kwd>  <kwd>бизнес</kwd>  <kwd>демократия</kwd>  <kwd>СМИ</kwd>  <kwd>Политика</kwd>  <kwd>развлечения</kwd>  <kwd>Мнение</kwd>  <kwd>Образ жизни</kwd>  <kwd>Осведомленность</kwd>  <kwd>Индия</kwd>  <kwd>Импакт</kwd>  <kwd>Агентство</kwd>  <kwd>общественность</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>communication</kwd>  <kwd>business</kwd>  <kwd>Society</kwd>  <kwd>Company</kwd>  <kwd>Development</kwd>  <kwd>influence</kwd>  <kwd>democracy</kwd>  <kwd>awareness</kwd>  <kwd>Advertisement</kwd>  <kwd>media</kwd>  <kwd>Politics</kwd>  <kwd>Lifestyle</kwd>  <kwd>Impact</kwd>  <kwd>Opinion</kwd>  <kwd>Evolution</kwd>  <kwd>India</kwd>  <kwd>Agency</kwd>  <kwd>Entertainment</kwd>  <kwd>public</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Bhatia S. Media and Democracy in India / S. Bhatia // Social Change. – №45 (4). – С 486–503.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Bhatia</surname> <given-names>S.</given-names> </name>  </person-group>   <article-title>Media and Democracy in India</article-title> <source>Social Change</source>   <issue>№45 (4)</issue>           </element-citation> </ref>  <ref id="ref2"> <label>2</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Chakravartty P. Media Activism in India / P. Chakravartty, K. Sarikakis. – Routledge, 2017.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Chakravartty</surname> <given-names>P.</given-names> </name>  <name> <surname>Sarikakis</surname> <given-names>K.</given-names> </name>  </person-group>   <article-title>Media Activism in India</article-title>               <publisher-loc>Routledge</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  <ref id="ref3"> <label>3</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Dutta D.K. Impact of Electronic Media in Changing / D.K. Dutta. – 2012.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Dutta</surname> <given-names>D. K.</given-names> </name>  </person-group>   <article-title>Impact of Electronic Media in Changing</article-title>               </element-citation> </ref>  <ref id="ref4"> <label>4</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Chakrabarti, S. Media and Politics in India / S. Chakrabarti. – Routledge, 2013.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Chakrabarti</surname> <given-names>S.</given-names> </name>  </person-group>   <article-title>Media and Politics in India</article-title>               <publisher-loc>Routledge</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  <ref id="ref5"> <label>5</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Garg, S. Role of Media in Changing Indian Society / S. Garg, S. Gupta // International Journal of Research in Social Sciences. – 2019. – №9 (1). – С 50–59.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Garg</surname> <given-names>S.</given-names> </name>  <name> <surname>Gupta</surname> <given-names>S.</given-names> </name>  </person-group>   <article-title>Role of Media in Changing Indian Society</article-title> <source>International Journal of Research in Social Sciences</source> <year>2019</year>  <issue>№9 (1)</issue>           </element-citation> </ref>  <ref id="ref6"> <label>6</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Jaiswal A. Media and Politics in India: Exploring the Relationship / A. Jaiswal, N. Jaiswal // Journal of Media &amp; Communication Studies. – 2018. – №10 (1). – С 1–12.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Jaiswal</surname> <given-names>A.</given-names> </name>  <name> <surname>Jaiswal</surname> <given-names>N.</given-names> </name>  </person-group>   <article-title>Media and Politics in India: Exploring the Relationship</article-title> <source>Journal of Media &amp; Communication Studies</source> <year>2018</year>  <issue>№10 (1)</issue>           </element-citation> </ref>  <ref id="ref7"> <label>7</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Nandy, A. The Politics of Television in India: Structures and Strategies / A. Nandy, R. Radhakrishnan. – Routledge, 2016.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Nandy</surname> <given-names>A.</given-names> </name>  <name> <surname>Radhakrishnan</surname> <given-names>R.</given-names> </name>  </person-group>   <article-title>The Politics of Television in India: Structures and Strategies</article-title>               <publisher-loc>Routledge</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  <ref id="ref8"> <label>8</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Pillai S. Media and Society in India / S. Pillai. – SAGE Publications, 2013.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Pillai</surname> <given-names>S.</given-names> </name>  </person-group>   <article-title>Media and Society in India</article-title>               <publisher-loc>SAGE Publications</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  <ref id="ref9"> <label>9</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Ray S. Indian Media in a Time of Change / S. Ray, M. Katju. – Oxford University Press, 2016.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Ray</surname> <given-names>S.</given-names> </name>  <name> <surname>Katju</surname> <given-names>M.</given-names> </name>  </person-group>   <article-title>Indian Media in a Time of Change</article-title>               <publisher-loc>University Press</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  <ref id="ref10"> <label>10</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Shukla S. Society and Media: Impact of Mass Media on Indian Society / S. Shukla // International Journal of Humanities and Social Science Research. – 2014. – №3 (1). – С 1–5.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Shukla</surname> <given-names>S.</given-names> </name>  </person-group>   <article-title>Society and Media: Impact of Mass Media on Indian Society</article-title> <source>International Journal of Humanities and Social Science Research</source> <year>2014</year>  <issue>№3 (1)</issue>           </element-citation> </ref>  <ref id="ref11"> <label>11</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Singh M. Media in India: From Traditional Media to New Media / M. Singh // International Journal of Research in Commerce and Management. 2015. – №6 (4). – С 17–20.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Singh</surname> <given-names>M.</given-names> </name>  </person-group>   <article-title>Media in India: From Traditional Media to New Media</article-title> <source>International Journal of Research in Commerce and Management. 2015</source>   <issue>№6 (4)</issue>           </element-citation> </ref>  <ref id="ref12"> <label>12</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Srivastava P. Media, Democracy and Indian Society: A Critical Evaluation / P. Srivastava // International Journal of Humanities and Social Science Research. – 2017. – №6 (2). – С. 46–55.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Srivastava</surname> <given-names>P.</given-names> </name>  </person-group>   <article-title>Media, Democracy and Indian Society: A Critical Evaluation</article-title> <source>International Journal of Humanities and Social Science Research</source> <year>2017</year>  <issue>№6 (2)</issue> <fpage>46</fpage> <lpage>55</lpage>         </element-citation> </ref>  <ref id="ref13"> <label>13</label> <citation-alternatives>  <mixed-citation xml:lang="ru">[Электронный ресурс]. – Режим доступа: Https://en.wikibooks.org/wiki/Selected_Essays/Role_of_Media (дата обращения: 28.04.2023).</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">                  </element-citation> </ref>  <ref id="ref14"> <label>14</label> <citation-alternatives>  <mixed-citation xml:lang="ru">[Электронный ресурс]. – Режим доступа: Https://www.lawyersclubindia.com (дата обращения: 28.04.2023).</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">                  </element-citation> </ref>  <ref id="ref15"> <label>15</label> <citation-alternatives>  <mixed-citation xml:lang="ru">[Электронный ресурс]. – Режим доступа: Http://recentscientific.com/taxonomy/term/2 (дата обращения: 28.04.2023).</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">                  </element-citation> </ref>  </ref-list> </back>  </book>