List of publications on a keyword: «территориальный рынок»

Парадигмы современной науки

Publication date: 31.01.2018
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Nazvanova Irina Aleksandrovna , candidate of philological sciences, master , доцент
Institut upravleniia v ekonomicheskikh, ekologicheskikh i sotsial'nykh sistemakh SP Inzhenerno-tekhnologicheskoi akademii FGAOU VO "Iuzhnyi federal'nyi universitet" , Ростовская обл

«Podkhody k upravleniiu territorial'nym rynkom na osnove instrumentov marketinga»

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In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.

Парадигмы современной науки (различные направления)

Publication date: 21.01.2017
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Zaykovskiy Viktor Ehduardovich , candidate of economic sciences , старший преподаватель
Institute of Social and Humanitarian Technologies of FSAEI of HE "National Research Tomsk Polytechnic University" , Томская обл

«Methods of development of corporate strategy of territorial market expansion, based on principles of project management»

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Methodological approaches to areas attraction assessment were considered; actual attraction assessment models of I. Ansoff’s strategy management areas were proposed to supplement «social-image-investment environment» indicator. Attraction assessment’s criteria and parameters of new territorial market were reviewed. Methodology for risks classification, ELLIPS-PrO matrix, was proposed to assess the volatility level. Methodological approaches analysis to corporate project management system (CPMS) implementation in Russian companies was conducted. CPMS has been supplemented by the «corporate project culture» and «assure strategic compliance tools» elements.