List of publications on a keyword: «tools for strategic analysis»

Менеджмент и его разновидности, диверсификация, маркетинг, ценообразование

Publication date: 14.02.2017
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Fateeva Svetlana Viktorovna , doctor of philosophical sciences, candidate of economic sciences , профессор
Barkar Nikita Igorevich , магистрант
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл

«Стратегические ориентиры компании-товаропроизводителя в современных условиях хозяйствования»

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The article is devoted to using the tools of strategic analysis in defining the strategic orientation of the company. The object of the study were a large company with the brand of "Shakhtinskaya plitka", which at the moment is trying to change their market rate.