List of publications on a keyword: «стратегия построения корпоративной культуры»


Экономика

Publication date: 17.02.2017
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Kolesnikov Anatoliy Viktorovich , candidate of economic sciences , доцент
Plekhanov Russian university of economics , Москва г

«The strategy of corporate culture»

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This article presents the material illustrating features of long-term plans on creation of an effective corporate culture, describes the tool aspect of long-term plans on forming a corporate culture on the basis of a matrix of assessment of cultural risk of G. Schwartz and S. Davies. The author provides a graphic interpretation of degree of compliance of a corporate culture and the strategy, implemented by the company.