List of publications on a keyword: «SMART objectives»


Экономика (экономическая теория, финансы, бухгалтерский учет, статистика и др.)

Publication date: 19.06.2017
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Iurovskaia Marina Borisovna , студентка
FSAEI of HE "Lobachevsky State Research University of Nizhniy Novgorod" , Нижегородская обл

«Use of the SOSTAC model and SMART method in developing marketing campaigns»

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Keywords: The SOSTAC model is universal and successfully applied approach to develop a digital marketing plan, It includes six stages: Situation, Objectives, Strategy, Tactics, Actions and Control, SMART Technology – a modern approach to setting working objectives, The combination of these two methods lets to achieve optimal marketing results.