List of publications on a keyword: «personalized marketing»


Экономические науки

Publication date: 01.11.2017
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Tiutiunnik Aleksandra Iurevna , магистрант
FGBOU VO "Sankt-Peterburgskii gosudarstvennyi ekonomicheskii universitet" , Санкт-Петербург г

«Персонифицированная концепция разработки и продвижения дифференцированных СПА и Веллнесс-программ на гостиничном рынке»

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The paper discusses the issues associated with a personalized concept for the development and promotion of differentiated SPA and Wellness programs in the hotel market. According to the results of the developed plan must be stratified base of the SPA and Wellness services that represent the ranked strata at the request of the class A, B, C that will generate a diversified service packages for personalized advancement