List of publications on a keyword: «рекламные кампании»
Социология
Publication date: 14.03.2018
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Lenara V. Gataullina
Marina A. Mefodeva
FSAEI of HE "Kazan (Volga) Federal University" , Татарстан Респ
«How to survive in the alcohol industry or advertising technologies of alcohol brands»
This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.