List of publications on a keyword: «political PR»
Политология
FSBEI of HE "Saint Petersburg State University" , Санкт-Петербург г
«The Image of the Other in Religious Discourse: The Ukrainian Election Campaign Case»
The article concentrated on the topic of using religious discourse for political purposes. The example of the presidential election campaign in Ukraine (2018–2019) shows that religious discourse is inextricably linked to the issue of national identity in the Ukrainian political process. This conclusion has been made of discourse analysis the news reports which were in Ukrainian TV channels during the election campaign: 1+1, Inter, ICTV and TRC Ukraine.
История и политология
Angelina I. Avdeeva
Marina A. Mefodeva
FSAEI of HE "Kazan (Volga) Federal University" , Татарстан Респ
«NEURO-LINGUISTIC PROGRAMMING IN THE PRACTICE OF POLITICAL PR»
The article is devoted to the Neuro-Linguistic Programming (NLP) and its meaning in the practice of political PR. The authors reveal the essence of NLP and the reasons why politicians use them in their activities. As it is closely connected with psychology and can be referred to the manipulation technology, NLP tends to develop mechanisms that can improve the communication efficiency. The authors gave some examples of using NLP in the activity of some politicians like Boris Yeltsin, Vladimir Zhirinovsky and Donald Trump.
Социология
Lenara V. Gataullina
Marina A. Mefodeva
FSAEI of HE "Kazan (Volga) Federal University" , Татарстан Респ
«How to survive in the alcohol industry or advertising technologies of alcohol brands»
This article considers the technologies of the alcohol brand formation. The advertising campaigns of the leading brands are analyzed. The peculiarities of using advertising methods, concepts and technologies are revealed. Based on the study, several specific advertising technologies are published, which are most effective in practical application.
Политология
FSBEI of HPE “Chuvash State Pedagogical University named after I.Yа. Yakovlev” , Чувашская Республика - Чувашия
Andrei I. Savelev , candidate of political sciences, associate professor
Chuvash Republican Institute of Education of the Ministry of Education of Chuvashia , Чувашская Республика - Чувашия