List of publications on a keyword: «commercial enterprise»


Экономика

Publication date: 07.04.2016
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Shatalov Danil Sergeevich , магистрант
Institute of Economics and Management of Structural subdivision of FAEI HE “V.I. Vernadskiy Crimean Federal University” , Крым Респ
Hamidova Olga Mihaylovna , candidate of economic sciences , доцент
FSAEI of HE "V.I. Vernadsky Crimean Federal University" , Крым Респ

«Strategy development marketing commercial enterprise»

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In the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.