List of publications on a keyword: «commercial enterprise»
Экономика
Publication date: 07.04.2016
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Institute of Economics and Management of Structural subdivision of FAEI HE “V.I. Vernadskiy Crimean Federal University” , Крым Респ
Olga M. Hamidova , candidate of economic sciences
V.I. Vernadsky Crimean Federal University , Крым Респ
«Strategy development marketing commercial enterprise»
In the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.