List of publications on a keyword: «strategic marketing»
Тема номера
Publication date: 22.01.2020
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FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г
«Innovative Approaches to Positioning in Marketing»
The article deals with the modern features of positioning and repositioning in marketing, as well as innovative approaches to positioning, analyzed on specific examples of companies that have initiated their use.
Экономика
Publication date: 07.04.2016
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Institute of Economics and Management of Structural subdivision of FAEI HE “V.I. Vernadskiy Crimean Federal University” , Крым Респ
Olga M. Hamidova , candidate of economic sciences
V.I. Vernadsky Crimean Federal University , Крым Респ
«Strategy development marketing commercial enterprise»
In the scientific article the necessity of development and implementation of marketing strategies in the activity of any commercial enterprise, we give a meaningful description of the concept of «marketing strategy» and develop requirements for the selection strategy of trade enterprise.