List of publications on a keyword: «салон красоты»


Экономика

Publication date: 14.04.2020
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Radina Oksana Ivanovna , doctor of economic sciences, professor , professor
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл
Vasenev Sergei Leonidovich , candidate of economic sciences , доцент
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University" , Ростовская обл
Poverennaia Daria Iurevna , student
Novoshakhtinsk Branch of FSAEI of HE "Southern Federal University" , Ростовская обл

«Social Networks as an Innovative Technology for Positioning in the Beauty Industry»

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The purpose of this article is to identify the existing trends in the advertising of beauty salons in social networks, to substantiate the importance of using social networks as a technology for positioning the beauty industry and its services, as well as to develop the idea of developing a social network designed to offer and promote beauty salon services online. The methods of using social networks are analyzed, such as targeting an audience, designing an account page, publishing content, attracting users of social networks, and launching commercial advertising.