List of publications on a keyword: «рынок b2b»
Khrushchev Vladislav Igorevich , магистрант
FSBEI of HE “Samara State University of Economics” , Самарская обл
«Marketing Mix of Construction Services»
The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.