List of publications on a keyword: «контроль рекламного отдела»
Glinskaya Irina Yuryevna , doctor of political sciences , доцент
FSAEI of HE "Peoples’ Friendship University of Russia" , Москва г
«Peculiarities of conducting an advertising campaign of a commercial bank»
The article outlines special characteristics of banking advertising. It describes the main types of banking advertising as well as the main types of banking products and services. What is more, the authors discovered the peculiarities of advertising budgeting of a commercial bank, analyzes different methods of determining the advertising budget and controlling the work of an advertising department of a commercial bank.