List of publications on a keyword: «эффект «мягкой силы»»
FSAEI of HE "Far Eastern Federal University" , Приморский край
«Chinese "new media" and their activity in Russia»
New media can be used as an effective tool for the opening of a new platform for public diplomacy. This fact attracts the attention of Chinese politicians and scholars. In recent years, Chinese new media in Russia are playing roles as an envoy of friendship and support for the exchange of trade and culture. Nevertheless due to lack of cognition communication in Russia does not achieve the desired effect.