List of publications on a keyword: «consumer behaviour»
FSAEI of HE "Volgograd State University" , Волгоградская обл
Tkachenko Olga Victorovna , candidate of sociological sciences , преподаватель
FSBEI of HE "Volgograd State Medical University" of Healthcare Service of Russia , Волгоградская обл
«Cultural factors impact on social risks of consumer behaviour»
This article describes the problems of social risks in consumer behavior. Social risks are manifested in the consumer's loss when purchasing or its using of a part of his capacity: money, health or peace of mind. Social risks in consumption are influenced by many factors, chief among which are cultural factors. The authors reveal the impact of cultural factors on the social risks occurrence on the basis of aggregate indicators and data of a sociological survey conducted in the city of Volgograd.