List of publications on a keyword: «cognitive model»


Филология и лингвистика

Publication date: 02.08.2016
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Lapshova Natalia Vasilievna , учитель русского языка
MBEI MCS №4 , Ставропольский край

«Modification of the advertising message frame structure of the XX-XXI centuries by the example of "beer" frame»

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The article deals with the analysis of advertising messages frame during the XX-XXI centuries. The analysis allows to highlight a typology of modifications that are found in loss or update the information about a particular quality of the goods. The dynamics of such phenomenon can be traced by the example of the frame of the XX-XXI centuries "beer".