List of publications on a keyword: «slogan»


История и политология

Publication date: 24.01.2017
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Danilchenko Sergey Leonidovich , doctor of historical sciences, professor , professor, academician of RANS, Russian Academy of Medical Technology, Russian Academy of Natural History, head of Research center of education development
GBOU PO g. Sevastopolia "Sevastopol'skii pedagogicheskii kolledzh im. P.K. Men'kova" , Севастополь г

«Эволюция политических взглядов И.В. Сталина на национально-государственное переустройство России (март 1917 – апрель 1918)»

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Objective to study the evolution of the political views of Stalin on the national question it is necessary to analyze the origins of the negative attitude of Stalin to the federalization of Russia and to discuss differences between V. I. Lenin and I. V. Stalin on key issues of national-state reorganization of Russia, which in the future a decisive influence on the fate of Russian statehood.

Дополнительное (внешкольное) образование детей

Publication date: 12.08.2016
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Papakhina Rigina Ravilyevna , исследователь научной мысли
, Москва г

«Motivation increasing among students while teaching English applying lingustic peculiarities of advertisment slogan»

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The article presented researches the advertisment slogan from the point of view of its historical and linguistc peculiarities and also from the point of view of possibility of such advertisment unit application to increase students' motivation level while learning English. The object of the study is an adverisment slogan. The subject of the research is linguistic features of adverising slogan and their application in teaching English. Material of the research is 20 authentic advertising slogans taken from the Internet and analyzed on having different stylistic techniques applied in lessons among students of additional education centre.

Филология

Publication date: 10.03.2017
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Zykova Elena Igorevna , candidate of philological sciences , доцент
FSBEI of HE "Saint-Petersburg State University" , Санкт-Петербург г

«Role of Internet slogans in the political discourse of modern Runet»

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This article analyzes the functioning of the Internet in the modern Runet slogans, as well as the definition of their role in the political discourse of language as an effective means of manipulating public consciousness. The analysis shows that in Runet among numerous idiomatic means of expression were specific slogan to the online space, which carry socially significant meaning. These Internet slogans are insulated public opinion, civic position that undoubtedly debarking of the most powerful means of social influence and social manipulation.

Экономика

Publication date: 21.07.2016
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Kojevnikov Mikhail Vasilyevich , doctor of philological sciences , профессор
FSBEI of HE "Chelyabinsk State Pedagogical University" , Челябинская обл

«Company image management: general steps»

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The article considers the organization image influence on the effectiveness of its work. The image of the organization acts as the most important part of the organizational culture.