<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>   <book-id pub-id-type="doi">10.21661/a-265</book-id>   <title-group>  <book-title xml:lang="ru">Инновационные технологии в науке и образовании</book-title>   <trans-title-group xml:lang="en"> <trans-title>Innovative technologies in science and education</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены статьи участников VII Международной научно-практической конференции, посвященные актуальным вопросам науки и образования. В материалах сборника приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в данной области.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">425954@rambler.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">labramova@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">  <contrib-id contrib-id-type="role">executive_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Яковлева</surname> <given-names>Татьяна Валериановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Yakovleva</surname> <given-names>Tatyana Valerianovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">info@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor4">  <contrib-id contrib-id-type="role">associate_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бурковская</surname> <given-names>Елена Витальевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Burkovskaya</surname> <given-names>Elena Vitalievna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">eburkovskaya@interactive-plus.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бекназаров</surname> <given-names>Рахым Агибаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Beknazarov</surname> <given-names>Rahym Agibaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бережная</surname> <given-names>Светлана Викторовна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Berezhnaya</surname> <given-names>Svetlana Viktorovna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Иваницкий</surname> <given-names>Александр Юрьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ivanitsky</surname> <given-names>Aleksandr Yuryevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Симонович</surname> <given-names>Николай Евгеньевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Simonovich</surname> <given-names>Nikolay Evgenyevich</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Инновационные технологии в науке и образовании</event-desc>   <event-desc xml:lang="en">Innovative technologies in science and education</event-desc>     <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>Центр научного сотрудничества «Интерактив плюс»</publisher-name> </publisher>    <pub-date pub-type="collection"> <year>2016</year> </pub-date>    <permissions> <copyright-statement>Copyright &#x00A9; Попова Н. Н., 2016</copyright-statement> <copyright-year>2016</copyright-year> <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p> </license> </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>  <book-id pub-id-type="doi">10.21661/r-111839</book-id>   <book-id custom-type="publisher-id" pub-id-type="custom">111839</book-id> <title-group>  <chapter-title xml:lang="ru">Коммуникационная деятельность в системе управления образованием</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>Communication activity in a control system of education</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Попова</surname> <given-names>Наталья Николаевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Popova</surname> <given-names>Natalya Nikolaevna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">natalip3@yandex.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>МБОУ СОШ №2</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>MBEI &quot;MES №2&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>69</fpage> <lpage>71</lpage>   <abstract xml:lang="ru"> <p>данная статья посвящена особенностям осуществления коммуникационной деятельности в сфере управления образованием. В рамках статьи обозначены цели, ключевые принципы и формы осуществления коммуникационной деятельности. Автором представлена роль структур, осуществляющих задачи связи с общественностью.</p> </abstract>      <trans-abstract xml:lang="en"> <p>the following article describes the peculiarities of communicative activity in education control domain. Aims, key principals and forms of communication performing are formulated within the framework of the article. The auther presents the role of structures executing public relation tasks.</p> </trans-abstract>       <kwd-group xml:lang="ru">  <kwd>коммуникация</kwd>  <kwd>коммуникационная деятельность</kwd>  <kwd>связи с общественностью</kwd>  <kwd>управление образованием</kwd>  <kwd>двусторонняя симметричная модель</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>public relations</kwd>  <kwd>cooperation</kwd>  <kwd>communicative activity</kwd>  <kwd>education control</kwd>  <kwd>bi-directional symmetric model</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">1. Гнатюк О.Л. Основы теории коммуникации [Текст] / О.Л. Гнатюк. – М.: Кнорус, 2010. – 256 с.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Гнатюк</surname> <given-names>О. Л.</given-names> </name>  </person-group>   <article-title>Основы теории коммуникации</article-title>               <publisher-loc>М.</publisher-loc> <publisher-name>КНОРУС</publisher-name>  </element-citation> </ref>  <ref id="ref2"> <label>2</label> <citation-alternatives>  <mixed-citation xml:lang="ru">2. Ермоленко И. Специфика осуществления PR-деятельности в сфере платного образования / И. Ермоленко [Электронный ресурс]. – Режим доступа: http://www.pr-club.com/pr_lib/pr_raboty/earlier/ermolenko.shtml</mixed-citation>    </citation-alternatives> <element-citation publication-type="web">  <person-group person-group-type="author">  <name> <surname>Ермоленко</surname> <given-names>И.</given-names> </name>  </person-group>   <article-title>Специфика осуществления PR-деятельности в сфере платного образования</article-title>         <ext-link ext-link-type="uri">http://www.pr-club.com/pr_lib/pr_raboty/earlier/ermolenko.shtml</ext-link>      </element-citation> </ref>  </ref-list> </back>  </book>