<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-9908673-4-5</book-id>   <book-id pub-id-type="doi">10.21661/a-319</book-id>   <title-group>  <book-title xml:lang="ru">Научное сообщество студентов</book-title>   <trans-title-group xml:lang="en"> <trans-title>Scientific community of students</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены материалы участников XII Международной студенческой научно-практической конференции, посвященные актуальным вопросам науки и образования. Приведены результаты оригинальных научных разработок и учебно-методические пособия с участием студентов высшего и среднего профессионального образования, а также магистрантов.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">425954@rambler.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">labramova@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">  <contrib-id contrib-id-type="role">executive_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Яковлева</surname> <given-names>Татьяна Валериановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Yakovleva</surname> <given-names>Tatyana Valerianovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">info@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor4">  <contrib-id contrib-id-type="role">associate_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бурковская</surname> <given-names>Елена Витальевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Burkovskaya</surname> <given-names>Elena Vitalievna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">eburkovskaya@interactive-plus.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бекназаров</surname> <given-names>Рахым Агибаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Beknazarov</surname> <given-names>Rahym Agibaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Гринченко</surname> <given-names>Виталий Анатольевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Grinchenko</surname> <given-names>Vitaly Anatolievich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Иваницкий</surname> <given-names>Александр Юрьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ivanitsky</surname> <given-names>Aleksandr Yuryevich</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Научное сообщество студентов</event-desc>   <event-desc xml:lang="en">Scientific community of students</event-desc>     <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>Центр научного сотрудничества «Интерактив плюс»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2016"> <year>2016</year> </pub-date>    <permissions>  <copyright-statement xml:lang="en">© 2016 Kseniya O. Kuznetsova</copyright-statement>   <copyright-statement xml:lang="ru">© 2016 Кузнецова К. О.</copyright-statement>   <copyright-year>2016</copyright-year>  <copyright-holder xml:lang="ru">Кузнецова К. О.</copyright-holder>   <copyright-holder xml:lang="en">Kseniya O. Kuznetsova</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>  <book-id pub-id-type="doi">10.21661/r-113636</book-id>   <book-id custom-type="publisher-id" pub-id-type="custom">113636</book-id> <title-group>  <chapter-title xml:lang="ru">Влияние макросреды на устойчивость предприятия пивоваренной отрасли</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>The impact on the macro environment on the stability of  brewing industry enterprise</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузнецова</surname> <given-names>Ксения Олеговна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuznetsova</surname> <given-names>Kseniya Olegovna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">ms.kosmos99@mail.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>ФГБОУ ВО «Поволжский государственный технологический университет»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>FSBEI of HE &quot;Volga Region State University of Technology&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>128</fpage> <lpage>138</lpage>   <abstract xml:lang="ru"> <p>актуальность темы обусловлена тем, что современная внешняя среда предприятий характеризуется чрезвычайно высокой степенью сложности, динамизма и неопределенности. Способность приспосабливаться к изменениям во внешней среде говорит о достаточно устойчивом развитии всего предприятия. С этой целью организации должны постоянно осознавать новый характер изменений в окружающей среде и эффективно на них реагировать.</p> </abstract>      <trans-abstract xml:lang="en"> <p>The external environment is the source, the supply organization with the resources necessary to maintain its internal capacity on proper level. The organization is in constant exchange with the environment, thereby ensuring yourself a chance of survival. Therefore, there is always the possibility that an organization will not be able to obtain the necessary resources from the environment. This could weaken its potential and lead to many negative consequences for the organization. strategic manag</p> </trans-abstract>       <kwd-group xml:lang="ru">  <kwd>внешняя среда</kwd>  <kwd>факторы внешней среды</kwd>  <kwd>макроокружение</kwd>  <kwd>анализ макроокружения</kwd>  <kwd>матрица возможностей</kwd>  <kwd>матрица угроз</kwd>  </kwd-group>    <kwd-group xml:lang="en">  <kwd>external environment</kwd>  <kwd>environmental factors</kwd>  <kwd>macro-macro-analysis of opportunities matrix</kwd>  <kwd>the matrix of threats</kwd>  </kwd-group>      </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">1. 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