<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-9500297-9-0</book-id>   <book-id pub-id-type="doi">10.21661/a-412</book-id>   <title-group>  <book-title xml:lang="ru">Образование и наука в современных реалиях</book-title>   <trans-title-group xml:lang="en"> <trans-title>Education and science in the modern context</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены материалы участников Международной научно–практической конференции, посвященные актуальным направлениям развития образования и науки. Приведены результаты теоретических и прикладных изысканий представителей научного и образовательного сообщества в данной области.
Предназначен для широкого круга читателей.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">425954@rambler.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">labramova@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">  <contrib-id contrib-id-type="role">executive_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Яковлева</surname> <given-names>Татьяна Валериановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Yakovleva</surname> <given-names>Tatyana Valerianovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">info@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor4">  <contrib-id contrib-id-type="role">associate_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Кузнецова</surname> <given-names>Евгения Витальевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Kuznetsova</surname> <given-names>Evgeniia Vitalevna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">op6@interactive-plus.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бедусенко</surname> <given-names>Галина Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Bedusenko</surname> <given-names>Galina Anatolevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бекназаров</surname> <given-names>Рахым Агибаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Beknazarov</surname> <given-names>Rahym Agibaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Дыканалиев</surname> <given-names>Калыбек Мукашевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Dykanaliev</surname> <given-names>Kalybek Mukashevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Иваницкий</surname> <given-names>Александр Юрьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Ivanitsky</surname> <given-names>Aleksandr Yuryevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm7">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Новгородов</surname> <given-names>Иннокентий Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Novgorodov</surname> <given-names>Innokentiy Nikolaevich</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Образование и наука в современных реалиях</event-desc>   <event-desc xml:lang="en">Education and science in the modern context</event-desc>   <conf-date> <day>01</day> <month>01</month> <year>1900</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>Центр научного сотрудничества «Интерактив плюс»</publisher-name> </publisher>    <pub-date date-type="collection" publication-format="electronic" iso-8601-date="2017"> <year>2017</year> </pub-date>   <volume>1</volume>   <permissions>  <copyright-statement xml:lang="en">© 2017 Egor N. Uspensky, Aleksandr S. Stariokv, Anton I. Teterichev</copyright-statement>   <copyright-statement xml:lang="ru">© 2017 Успенский Е. Н., Стариков А. С., Тетеричев А. И.</copyright-statement>   <copyright-year>2017</copyright-year>  <copyright-holder xml:lang="ru">Успенский Е. Н., Стариков А. С., Тетеричев А. И.</copyright-holder>   <copyright-holder xml:lang="en">Egor N. Uspensky, Aleksandr S. Stariokv, Anton I. Teterichev</copyright-holder>    <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="en" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0)</license-p> </license>   <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xml:lang="ru" xlink:type="simple"> <license-p>Это произведение доступно по лицензии Creative Commons Attribution 4.0 International (CC BY 4.0)</license-p> </license>   </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>  <book-id pub-id-type="doi">10.21661/r-462009</book-id>   <book-id custom-type="publisher-id" pub-id-type="custom">462009</book-id> <title-group>  <chapter-title xml:lang="ru">SEO-оптимизация в современном мире</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>SEO-optimization in the modern world</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Успенский</surname> <given-names>Егор Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Uspensky</surname> <given-names>Egor Nikolaevich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">pegestvo@mail.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author2">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Стариков</surname> <given-names>Александр Сергеевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Stariokv</surname> <given-names>Aleksandr Sergeevich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">alexandr.starikov95@gmail.com</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author3">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Тетеричев</surname> <given-names>Антон Игоревич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Teterichev</surname> <given-names>Anton Igorevich</given-names> </name>   </name-alternatives>   <xref ref-type="aff" rid="aff1"/> </contrib>    <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>ФГАОУ ВО «Национальный исследовательский ядерный университет «МИФИ»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>FSAEI of HE «National Nuclear Research University MEPhI»</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>343</fpage> <lpage>346</lpage>   <abstract xml:lang="ru"> <p>под воздействием жесткой конкуренции предприниматели постоянно развивают и разрабатывают новые продукты и услуги, большинство используют Интернет для их продажи. Для постоянного наличия клиентов необходимо, чтобы сайт, который предлагает услуги или же товары, был удобен и доступен для пользователей, а заодно и для поисковых роботов. Поисковые роботы отвечают за позиции сайта в поисковых системах. SEO-оптимизация занимается именно этим аспектом.</p> </abstract>           <kwd-group xml:lang="ru">  <kwd>сайт</kwd>  <kwd>интернет-ресурс</kwd>  <kwd>веб-сайт</kwd>  <kwd>SEO</kwd>  <kwd>посещаемость</kwd>  <kwd>SEO-оптимизация</kwd>  <kwd>оптимизация сайта</kwd>  <kwd>топ выдачи</kwd>  <kwd>«белые» методы</kwd>  <kwd>«серые» методы</kwd>  <kwd>«черные» методы</kwd>  </kwd-group>        </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">1. Иванов И.И. SEO: Поисковая оптимизация от А до Я – Основы (2016–04–27) Интернет-издание, 2011. – 303 с.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Иванов</surname> <given-names>И. И.</given-names> </name>  </person-group>   <article-title>SEO: Поисковая оптимизация от А до Я</article-title>               <publisher-loc>Интернет-издание</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  <ref id="ref2"> <label>2</label> <citation-alternatives>  <mixed-citation xml:lang="ru">2. Иванов И.И. SEO: Поисковая оптимизация от А до Я – Средний уровень (2016–04–27) Интернет-издание, 2011. – 339 с.</mixed-citation>    </citation-alternatives> <element-citation publication-type="other">  <person-group person-group-type="author">  <name> <surname>Иванов</surname> <given-names>И. И.</given-names> </name>  </person-group>   <article-title>SEO: Поисковая оптимизация от А до Я</article-title>               <publisher-loc>Интернет-издание</publisher-loc> <publisher-name></publisher-name>  </element-citation> </ref>  </ref-list> </back>  </book>