<?xml version="1.0" encoding="UTF-8"?> <!DOCTYPE book PUBLIC "-//NLM//DTD BITS Book Interchange DTD v2.3 20210610//EN" "BITS-book2.3.dtd"> <book xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML" book-type="conference-proceedings" dtd-version="2.3" xml:lang="ru"> <front> <book-meta>  <book-id book-id-type="isbn">978-5-6042302-0-6</book-id>   <book-id pub-id-type="doi">10.21661/a-610</book-id>   <title-group>  <book-title xml:lang="ru">Научные исследования и разработки студентов</book-title>   <trans-title-group xml:lang="en"> <trans-title>Scientific research and developments of students</trans-title> </trans-title-group>  </title-group>  <description xml:lang="ru"> <p>В сборнике представлены материалы участников VIII Международной студенческой научно-практической конференции, посвященные актуальным вопросам науки и образования. Приведены результаты оригинальных научных разработок с участием студентов высшего и среднего профессионального образования, а также магистрантов.</p> </description>   <contrib-group>  <contrib contrib-type="editor" id="editor1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   <email xlink:type="simple">425954@rambler.ru</email> </contrib>  <contrib contrib-type="editor" id="editor2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">labramova@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor3">  <contrib-id contrib-id-type="role">executive_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Яковлева</surname> <given-names>Татьяна Валериановна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Yakovleva</surname> <given-names>Tatyana Valerianovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">info@interactive-plus.ru</email> </contrib>  <contrib contrib-type="editor" id="editor4">  <contrib-id contrib-id-type="role">associate_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Толкушкина</surname> <given-names>Наталья Константиновна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Tolkushkina</surname> <given-names>Natalya Konstantinovna</given-names> </name>  </name-alternatives>   <email xlink:type="simple">ntolkushkina@interactive-plus.ru</email> </contrib>  </contrib-group>   <contrib-group>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm1">  <contrib-id contrib-id-type="role">chief_editor</contrib-id>    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Широков</surname> <given-names>Олег Николаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Shirokov</surname> <given-names>Oleg Nikolaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm2">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Абрамова</surname> <given-names>Людмила Алексеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Abramova</surname> <given-names>Lyudmila Alexeevna</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm3">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Бекназаров</surname> <given-names>Рахым Агибаевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Beknazarov</surname> <given-names>Rahym Agibaevich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm4">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Гринченко</surname> <given-names>Виталий Анатольевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Grinchenko</surname> <given-names>Vitaly Anatolievich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm5">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Дадян</surname> <given-names>Эдуард Григорьевич</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Dadyan</surname> <given-names>Eduard Grigorievich</given-names> </name>  </name-alternatives>   </contrib>  <contrib contrib-type="member-of-organizing-committee" id="orgcomm6">    <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Петкова</surname> <given-names>Искра Цанкова</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Petkova</surname> <given-names>Iskra Tsankova</given-names> </name>  </name-alternatives>   </contrib>  </contrib-group>   <event>  <event-desc xml:lang="ru">Научные исследования и разработки студентов</event-desc>   <event-desc xml:lang="en">Scientific research and developments of students</event-desc>   <conf-date> <day>01</day> <month>01</month> <year>1900</year> </conf-date>    <conf-loc xml:lang="ru">Чебоксары</conf-loc>  </event>   <publisher> <publisher-name>Центр научного сотрудничества «Интерактив плюс»</publisher-name> </publisher>    <pub-date pub-type="collection"> <year>2019</year> </pub-date>    <permissions> <copyright-statement>Copyright &#x00A9; Акопян М. С., Морозова И. А., Данилькевич А. В., 2019</copyright-statement> <copyright-year>2019</copyright-year> <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"> <license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p> </license> </permissions>  </book-meta> <book-part book-part-type="conference-paper"> <book-part-meta>   <book-id custom-type="publisher-id" pub-id-type="custom">485866</book-id> <title-group>  <chapter-title xml:lang="ru">Разработка видеоролика как рекламного инструмента реализации социального проекта</chapter-title>   <trans-title-group xml:lang="en"> <trans-title>Razrabotka videorolika kak reklamnogo instrumenta realizatsii sotsial&#039;nogo proekta</trans-title> </trans-title-group>  </title-group>  <contrib-group>   <contrib contrib-type="author" id="author1">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Акопян</surname> <given-names>Мариам Сергеевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Akopian</surname> <given-names>Mariam Sergeevna</given-names> </name>   </name-alternatives>  <email xlink:type="simple">mariam_akopyan_95@mail.ru</email> <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author2">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Морозова</surname> <given-names>Ирина Анатольевна</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Morozova</surname> <given-names>Irina Anatolevna</given-names> </name>   </name-alternatives>   <xref ref-type="aff" rid="aff1"/> </contrib>   <contrib contrib-type="author" id="author3">   <name-alternatives>  <name name-style="eastern" xml:lang="ru"> <surname>Данилькевич</surname> <given-names>Артём Владимирович</given-names> </name>   <name name-style="western" xml:lang="en"> <surname>Danilkevich</surname> <given-names>Artiom Vladimirovich</given-names> </name>   </name-alternatives>  <email xlink:type="simple">danilkevich@list.ru</email> <xref ref-type="aff" rid="aff2"/> </contrib>   <aff-alternatives id="aff1">   <aff xml:lang="ru">  <institution>ФГБОУ ВО «Волгоградский государственный технический университет»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>FSFEI of HE “Volgograd State Technical University”</institution>   <country>Russia</country> </aff>   </aff-alternatives>  <aff-alternatives id="aff2">   <aff xml:lang="ru">  <institution>МОУ «Лицей №7 Дзержинского района г. Волгограда»</institution>   <country>Россия</country> </aff>    <aff xml:lang="en">  <institution>MOU &quot;Litsei 7 Dzerzhinskogo raiona g. Volgograda&quot;</institution>   <country>Russia</country> </aff>   </aff-alternatives>  </contrib-group>   <fpage>53</fpage> <lpage>55</lpage>   <abstract xml:lang="ru"> <p>данная статья посвящена реализации социального проекта средствами видеорекламы как составного элемента позиционирования и популяризации социальной проблемы. В работе рассматривается социальный проект, поднимающий проблему непризнания геноцида Армян, реализуемый средствами социального видеоролика «Не забудем, помним».</p> </abstract>           <kwd-group xml:lang="ru">  <kwd>социальная проблема</kwd>  <kwd>социальный проект</kwd>  <kwd>геноцид армян</kwd>  <kwd>видеоролик</kwd>  </kwd-group>        </book-part-meta> </book-part> </front>  <back> <ref-list> <title>References</title>  <ref id="ref1"> <label>1</label> <citation-alternatives>  <mixed-citation xml:lang="ru">Антонюк С.В. Как разработать социальный проект: WEB-справочник для педагогов и старшеклассников [Электронный ресурс]. – Режим доступа: http://edu.zelenogorsk.ru (дата обращения: 30.04.2009).</mixed-citation>    </citation-alternatives> <element-citation publication-type="web">  <person-group person-group-type="author">  <name> <surname>Антонюк</surname> <given-names>С. 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