Management system of Virgin Group
Proceeding
- Published in:
- International Research-to-practice Conference for students «Scientific research and developments of students»
- Author:
- Sleptsova M. A. 1
- Work direction:
- Экономические науки
- Rating:
- Article accesses:
- 3625
- Published in:
- eLibrary.ru
1 Financial and Economic Institute of FSAEI of HPE "M.K. Ammosov North-Eastern Federal University"
- APA
For citation:
Sleptsova M. A. (2016). Management system of Virgin Group. Scientific research and developments of students, 119-121. Cheboksary: SCC "Interactive plus", LLC.
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Abstract
The article examines theoretical aspects of strategic management considering the case of Virgin Group. The authors perform comparative analysis of Virgin Group Airlines and Aeroflot to find out information of their efficiency.
Keywords
References
- 1. Daft L.R. Management. – 9 ed. – 2010 South-Western Cengage Learning, 2010. – 699 p.
- 2. Fairholm M.R. Leadership and Organizational Strategy. The Innovation Journal: The Public Sector Innovation Journal, 2009. – 116 p.
- 3. Virgin Atlantic. About Us. – 2015 [Electronic resource]. – Access mode: https://www.virgin-atlantic.com/us/en/footer/about-us.html
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