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428000
Чувашская Республика
г.Чебоксары
ул.Гражданская, д.75
56.125001
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The main directions of banking products promotion in the banking marketing system in Russian commercial banks
Research Article
DOI: 10.21661/r-130518
Open Access
- Published in:
- Monthly international academic journal «Interactive science»
- Author:
- Markova O.M. 1
- Work direction:
- Экономика
- Rating:
- Article accesses:
- 19707
- Published in:
- doaj
- eLibrary.ru
1 FSFEI of HE "Financial University under the Government of the Russian Federation"
- APA
For citation:
Markova O. M. (2017). The main directions of banking products promotion in the banking marketing system in Russian commercial banks. Interactive science, 127-131. https://doi.org/10.21661/r-130518
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UDC 33
DOI: 10.21661/r-130518
Abstract
The article is devoted to the research of directions of client-oriented approach application during bank products promotion in Russian banks. Attention is paid to the development of electronic banking, social networks through which consumers receive the necessary information about beneficial offers and special conditions for providing banking services.
References
- 1. Лаврущин О.И. Банковское дело: Учебник / Под ред. О.И. Лаврушина; О.И. Лаврущин, Н.И. Валенцева. – 12-е изд., стерл. – М.: Кнорус, 2016.
- 2. Маркова О.М. Организация деятельности коммерческого банка: Учебник. – М.: Форум; Инфра-М, 2016.
- 3. [Электронный ресурс]. – Режим доступа: https://www.thinkwithgoogle.com/intl/ru-ru
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