Use of the SOSTAC model and SMART method in developing marketing campaigns

Proceeding

Published in:: VI International Scientific and Practical Conference «Science, education, society: tendencies and future development». Volume 2
Author:: Iurovskaia M. B. ¹
Work direction:: Экономика (экономическая теория, финансы, бухгалтерский учет, статистика и др.)
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Article accesses:: 6119
Published in:: eLibrary.ru
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¹ FSAEI of HE "Lobachevsky State Research University of Nizhniy Novgorod"

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