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Чувашская Республика
г.Чебоксары
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47.208966

Marketing models of the impact on the consumer

Research Article
DOI: 10.21661/r-471468
Open Access
International academic journal «Science in figures»
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Published in:
International academic journal «Science in figures»
Author:
Buzulutskaia M. V. 1
Work direction:
[08.00.00] Экономические науки
Rating:
Article accesses:
2115
Published in:
doaj
КиберЛенинка
eLibrary.ru
1 Russian University of Transport
For citation:
Buzulutskaia M. V. (2018). Marketing models of the impact on the consumer. Science in figures, 15-17. https://doi.org/10.21661/r-471468
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Abstract

The author of the article notes that the process of influence on consumers can be identified in three marketing models. For each of these models, you can select those elements of the complex that are associated with the description of the user profile in fact and taking into account his preferences.

References

  1. 1. Buzulutskaia, M.V. (2018). Interaktivnoe vzaimodeistvie "prodavets - klient". Ekonomika i upravlenie: problemy, tendentsii, perspektivy razvitiia. Cheboksary: TsNS "Interaktiv plius".
  2. 2. Buzulutskaia, M.V. (2018). Stanovlenie predprinimatel'stva na osnove kul'tury marketinga. Nauchnye issledovaniia: vektory razvitiia. Cheboksary: TsNS "Interaktiv plius".
  3. 3. Buzulutskaia, M.V. (2018). Kul'turnye predposylki formirovaniia potrebitel'skikh predpochtenii. Aktual'nye napravleniia nauchnykh issledovanii: perspektivy razvitiia. Cheboksary: TsNS "Interaktiv plius".

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