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+7 (8352) 222-490
RU
428000
Чувашская Республика
г.Чебоксары
ул.Гражданская, д.75
56.125001
47.208966

Ensuring the Competitiveness in the Advertising Industry by Means of Strategic Management

Theses of Report
DOI: 10.21661/r-551524
Open Access
Published in:
International extramural online conference «Scientific dialogue: economics and management»
Authors:
Drobiashchenko V. A. 1 , Moroz S. I. 1
Scientific adviser:
Popok L. E.1
Work direction:
Экономика труда и управление персоналом
Rating:
Article accesses:
1016
1 FSBEI of HE "Kuban State Agrarian University named after I.T. Trubilin"
For citation:
Drobiashchenko V. A., & Moroz S. I. (Jan 1, 1900). Ensuring the Competitiveness in the Advertising Industry by Means of Strategic Management. Scientific dialogue: economics and management. Cheboksary: SCC "Interactive plus", LLC. https://doi.org/10.21661/r-551524
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Abstract

The article offers a detailed justification for the need for timely determination and formation of strategic management of the organizations' operational activities in the field of advertising services. This approach allows you to organize an effective advertising process, determine acceptable options for strategic planning of activities.

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