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  3. No 3 (58)
  4. Promotion of Educational Services of Higher Educat...
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RU
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Чувашская Республика
г.Чебоксары
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47.208966

Promotion of Educational Services of Higher Educational Institutions Using Innovative Technologies

Research Article
DOI: 10.21661/r-553522
Open Access
Monthly international scientific journal «Interactive science»
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Published in:
Monthly international scientific journal «Interactive science»
Authors:
Khavanskaia A.G. 1 , Ivanov A.S. 1
Work direction:
Экономика
Rating:
Article accesses:
1830
Published in:
eLibrary.ru
1 FSAEI of HE "Volgograd State University"
For citation:
Khavanskaia A. G., & Ivanov A. S. (2021). Promotion of Educational Services of Higher Educational Institutions Using Innovative Technologies. Interactive science, 80-83. https://doi.org/10.21661/r-553522
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UDC 339.138

Abstract

The article discusses the specifics of promoting educational services using innovative technologies for higher education institutions. The aim of the study is to develop an algorithm for promoting higher education institutions using innovative technologies. The authors considered the most common problems faced by institutions of higher education when integrating promotion tools with the use of innovative technologies into their activities. An algorithm for promotion with the use of innovations, adapted for institutions of higher education, has been developed the practical application of which is currently possible by classical universities in the Russian Federation.

References

  1. 1. Ababkova M.Y Marketing innovation concept in higher education / / TDR, 2016, №6. S. 2–6. Mode of access: https://cyberleninka.ru/article/n/kontseptsiya-marketinga-innovatsiy-v-vysshem-obrazovanii
  2. 2. Osik Y.I. Marketing of innovations and innovative marketing: a textbook for students of economic specialties of universities. Karaganda: Publisher KarSU, 2016. 155
  3. 3. Romat E.V Advertising: Textbook for universities. 9th ed. Third generation standard. Saint-Petersburg: Piter, 2016. 544

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