FEMINIST PRINCIPLES IN MARKETING AND BRANDING OF FASHION COMPANIES: HOW BRANDS USE FEMINISM IN ADVERTISING CAMPAIGNS AND HOW IT AFFECTS CONSUMER PERCEPTIONS
Conference Paper
- Published in:
- International Scientific and Practical Conference «A breakthrough in science: development strategies»
- Author:
- Makarov E. R. 1
- Work direction:
- Экономика
- Rating:
-
- Article accesses:
- 412
- Published in:
- eLibrary.ru
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