Peculiarities of conducting an advertising campaign of a commercial bank
Research Article
DOI: 10.21661/r-79673
Open Access
- Published in:
- Monthly international scientific journal «Interactive science»
- Author:
- Platonov K. A. 1
- Scientific adviser:
- Glinskaya I. Yu.1
- Work direction:
- Экономика
- Rating:
- Article accesses:
- 6233
- Published in:
- doaj
- eLibrary.ru
1 FSAEI of HE «Peoples’ Friendship University of Russia»
- APA
For citation:
Platonov K. A. (2016). Peculiarities of conducting an advertising campaign of a commercial bank. Interactive science, 139-143. https://doi.org/10.21661/r-79673
- Full text
- Metrics
UDC 2964
DOI: 10.21661/r-79673
Abstract
The article outlines special characteristics of banking advertising. It describes the main types of banking advertising as well as the main types of banking products and services. What is more, the authors discovered the peculiarities of advertising budgeting of a commercial bank, analyzes different methods of determining the advertising budget and controlling the work of an advertising department of a commercial bank.
Keywords
References
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