Zhiguleva Anna Viktorovna

Author's articles(1)

Customers’ travel practices of weekend routes (a case study for the travel agency «Voyage» in Gatchina)



the article reflects the results of an empirical research conducted in the travel agency «Voyage» in Gatchina in order to reveal the preferences of its customers about weekend routes to Saint Petersburg for the spring of 2016 and their willingness to pay for the service of the travel agency via online payment services. The authors describe the most perspective areas for routes in St. Petersburg in the spring of 2016 and specific examples. The research contains recommendations concerning implementation of online payment services of the travel agency.