Kuznetsova Kseniya Olegovna

in market conditions the guarantee of survival and foundation of sustainable position enterprise is its financial strength. It reflects a state of financial resources, in which the company maneuvering free cash is capable to ensure the sustainability of production and sales, as well as its extension using this money effectively.

The external environment is the source, the supply organization with the resources necessary to maintain its internal capacity on proper level. The organization is in constant exchange with the environment, thereby ensuring yourself a chance of survival. Therefore, there is always the possibility that an organization will not be able to obtain the necessary resources from the environment. This could weaken its potential and lead to many negative consequences for the organization. strategic manag