Serdiuk Regina Igorevna

Place of work

Organization:
Institute of Service and Entrepreneurship (a branch of) FSFEI of HE "Don State Technical University"
Degree:
candidate of economic sciences

Author's articles(1)

Микромоделирование познания и развития концепции маркетинга отношений в системе высшего образования

07.08.2017

Annotation

the paper delivers the comparative analysis of the synthetic process of the relationship marketing development models. It is proved that in spite of difficulties in its structure the system models encourage a better understanding of the structure, functions and interconnections of the relationship marketing in the services sector of higher education institutions. The research insights showed that the modern conception of the institutional relationship marketing imposes the set of commercial, state and noncommercial marketing instruments. These instruments build the socioeconomic managing syste...
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