Ryzhikh Linda Viktorovna

In the current conditions of the development of a market economy and in the wake of the increasing integration of business processes in almost all areas of activity (including the media industry), the issue of journalism as a full-fledged element of a market economy is extremely urgent. This article is devoted to the author’s argument about how journalism interacts with the economy and whether it can be considered as a commodity.

the article outlines the features of using the cybernetic approach, which is based on the idea of being able to form a general approach to the consideration of management processes in systems of various nature (in particular, logistics). The advantage of this idea is that in addition to general methodological considerations, it was possible to offer an effective apparatus for quantitative description of processes, for solving complex control problems based on the methods of applied mathematics.