List of publications on a keyword: «unconscious»
Tolkachev Sergey Petrovich , doctor of philological sciences , профессор
FSBEI of HE "Moscow State Linguistic University" , Москва г
«Research of archetypes in the Chinese television advertising»
TV ads are regarded as a phenomenon of culture. Each advertising creation represents profound background of culture and each remarkable TV ad spread and creates the excellent culture of tradition and the society. This article brings the prototype theory of myth into the analysis of Chinese TV ads. And using the theory of Collective unconsciousness and prototype theory,it analyzes the image of the prototype and the model of prototype narrative in Chinese TV ads.
FSBEI of HE "Novosibirsk State Technical University" , Новосибирская обл
«Information filters of consciousness»
The article analyzes ways of encoding mental experience in language structures, examines the effect of information filters of consciousness that starts the process of substitution of intentional subject-of-interest and distortion of the represented experience. The author introduces two dimensions of symbolic representation, describes four types of relationships between representing and represented. According to the analysis the essence of consciousness is a psi mechanism distinguishing representing from represented.