List of publications on a keyword: «prototype»
Филология
Tatiana A. Ostrovskaia , doctor of philological sciences
FSBEI of HPE "Adygeya State University" , Адыгея Респ
«The figurative component of concept «property» in British linguaculture in the first part of the twentieth century»
This article describes the figurative component of the linguacultural concept «property» revealed through the text analysis of the novel «The Man of Property» by John Galsworthy. The authors define the basic properties of the concept «property» and prototypical methods of reflecting objects and phenomena by this concept. The results of this research may be used in creating dictionaries of linguacultural concepts of the English language.
Психология
Sergey P. Tolkachev , doctor of philological sciences
FSBEI of HE "Moscow State Linguistic University" , Москва г
«Research of archetypes in the Chinese television advertising»
TV ads are regarded as a phenomenon of culture. Each advertising creation represents profound background of culture and each remarkable TV ad spread and creates the excellent culture of tradition and the society. This article brings the prototype theory of myth into the analysis of Chinese TV ads. And using the theory of Collective unconsciousness and prototype theory,it analyzes the image of the prototype and the model of prototype narrative in Chinese TV ads.