List of publications on a keyword: «ценность страхователя»
ANEI of HE "International Institute of computer tecnologies" , Воронежская обл
«Ways to the insurer value»
For the insurant the insurer's value lies not only in the property interest of the latter. It is important to convert the property interest into the insurance interest, and in this case the insurer should surplus funds to cover it. The aim of the study is to examine the russian insurants communications. Based on the official analytical data of CJSC Media-Information Group "Strakhovanie segodnya" (MIG), the Research Group ZIRCON, the author analyzed the change of opinions concerning the insurance marketing communications development.