List of publications on a keyword: «students' motivation»

The article presented researches the advertisment slogan from the point of view of its historical and linguistc peculiarities and also from the point of view of possibility of such advertisment unit application to increase students' motivation level while learning English. The object of the study is an adverisment slogan. The subject of the research is linguistic features of adverising slogan and their application in teaching English. Material of the research is 20 authentic advertising slogans taken from the Internet and analyzed on having different stylistic techniques applied in lessons among students of additional education centre.