List of publications on a keyword: «»
Экономика
MBEI "Batyrevskaya GES №2" , Чувашская Республика - Чувашия
Irina E. Zaharova
FSBEI of HE "Plekhanov Russian University of Economics" , Москва г
«Regional Centre – Towns of Rural Regions»
The peculiarities of urbanizing processes in rural regions are offered in the article. Their ulterior properties are defined. Regarding such peculiarities of Russian rural regions’ urbanization, it is recommended to assign a status of towns to a more urbanized rural regions, and a status of urban-type settlements to a less urbanized ones.
Olga I. Makarova , candidate of economic sciences
FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration” , Москва г
«Digital Transformation of the B2B Sector: Marketing Aspect»
This article discusses importance of digital transformation of the B2B sector while the B2C sector shows high growth rates in using digital technologies, only 30% of B2B companies successfully carry out digital transformation. The article presents ways of digital transformation in the field of marketing, reveals the reasons for increasing the importance of the client's holistic experience and offers for digitalization of the B2B sector. Revealing the content of the client's holistic experience, we highlight successful and problematic areas that should allow B2B companies to reorient from a product-centered to a customer-oriented strategy in order to maintain and strengthen their competitive positions.