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In currently dynamic environment and fierce competition, hostels are forced to focus not only on the internal state of affairs of the company, but also on developing a long-term strategy of behavior that would allow them to quickly respond to changes in their environment. To analyze the micro-level of the organization's external environment, a competitive analysis is used according to the Porter's five forces model (the intensity of competition among existing players, the threat of the appearance of substitute goods, the threat of new players on the market, the bargaining power of suppliers and the bargaining power of consumers). The article analyzes the Porter's model and assesses the factors that influence hostels’ activities in Odintsovo.