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The scientific article presents the results of the analysis of the definition of the theoretical characteristics, essence and concept of the economic category «the effectiveness of the organization's activities». Particular attention is paid to the concept of «economic efficiency» in assessing the activities of the enterprise. The relevance of determining the essence and concept of efficiency in the activities of the organization is that, thanks to the assessment of its indicators, the success of doing business is analyzed. It has been determined that the essence and characteristics of «the effectiveness of the organization» is defined as the degree of efficiency and effectiveness of the commercial activities of the enterprise.

Today, great importance is given to the assessment of production efficiency, which is determined both by limited resources and the impact of sanctions on the country's economy. The article discusses the main indicators characterizing the efficiency of the enterprise's production, determines the value of each of the indicators in assessing the effectiveness of the enterprise.