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  4. Psychological Conditions for Effective Advertising
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Psychological Conditions for Effective Advertising

Research Article
DOI: 10.21661/r-551605
Open Access
Monthly international scientific journal «Interactive science»
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Published in:
Monthly international scientific journal «Interactive science»
Author:
Khailov P. E. 1
Work direction:
Психология
Rating:
Article accesses:
1917
Published in:
eLibrary.ru
1 FSBEI of HE “The Russian Presidential Academy of National Economy and Public Administration”
For citation:
Khailov P. E. (2020). Psychological Conditions for Effective Advertising. Interactive science, 43-46. https://doi.org/10.21661/r-551605
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Abstract

The article is devoted to the analysis of advertising and its impact on consumer behavior and choices. A justification of such processes from a psychological point of view is given. Psychological methods and criteria for evaluating the effectiveness of advertising are also considered. An example of a specific advertising case is presented and analyzed. Several key conditions for effective advertising are identified.

References

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