Montoeva Medegma Aiusheevna

Author's articles(1)

Obosnovanie metodicheskogo podkhoda k otsenke konkurentosposobnosti kompanii



the monograph is devoted to the problem of objective assessment of the company competitiveness for strategic decisions choice. Various approaches to its measurement, not always expedient in concrete business conditions, are offered in theory and practice. Key features of the telecommunication companies’ activity, influencing its competitiveness, are systematized in the research. Analytical tools of its assessment, including the matrix analysis and method of the analysis of hierarchies, are proved, adapted and applied. The existing and potential competitive positions of PJSC MegaFon are specifi...