Evolution of interpretations of the concept of authenticity in the era of information
Annotation
The article examines the internal contradictions of discourses of authenticity as a social phenomenon in modern conditions. Based on the analysis of discourses of positioning copies of popular products on the market, the concepts of counterfeit, copy, simulacrum are differentiated. Prerequisites for developing proposals for optimizing approaches to correcting the perception of advertising strategies by young people are outlined.
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