Kuznecova Evgeniya Alekseevna

Place of work

FSAEI of HE «Peoples’ Friendship University of Russia»
candidate of philosophical sciences

Author's articles(1)

PR methods and tools for the formation of a company popularity



nowadays the problems concerning the formation of a firm reputation are gaining a greater topicality. The developed means of communication strategy play the most important role in this process. The PR means are especially significant, and they are considered as public relations. Not to be expelled by competitors, each company must maintain its popularity and be flexible, that is a sign of dynamically developed economy.