List of publications on a keyword: «territorial marketing»
Парадигмы современной науки
Average score: 5 (Всего: 1) Institut upravleniia v ekonomicheskikh, ekologicheskikh i sotsial'nykh sistemakh SP Inzhenerno-tekhnologicheskoi akademii FGAOU VO "Iuzhnyi federal'nyi universitet" , Ростовская обл
«Podkhody k upravleniiu territorial'nym rynkom na osnove instrumentov marketinga»
In the present paper the structure of the social and economic potential of the territory is analyzed, the existing approaches and points of view are examined. The author describes content and structure of the territory potential, within which the functioning environment is highlighted. It is offered to use the resource-environment approach to the description of the marketing potential of the region; the key resource elements of the territory potential are closely described in the paper.
[08.00.00] Экономические науки
Average score: 5 (Всего: 3) School of Economics and Management FSFEI of HE “Far Eastern Federal University” , Приморский край
«The role of territorial marketing in the formation of Russian Far East social and economic development complex»
The article describes those areas of marketing tools which used in the complex of measures on Far East development. The role of territory marketing in formation of conditions for social and economic development of Far East macroregion is determinated; proposals on marketing approach to territory management in order to increase its competitiveness and attractiveness are formulated.