List of publications on a keyword: «Analysis of market opportunities»


Экономические науки

Publication date: 19.01.2016
Evaluate the material Average score: 0 (Всего: 0)
Natalia V. Stoliarova
Mikhail V. Sheptukhin
FSBEI of HE "Orenburg State University" , Оренбургская обл

«Анализ маркетинговой деятельности при использовании имиджа в сфере туризма»

Download an article

The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.