Sheptukhin Mikhail Valerevich

Place of work

Organization:
FSBEI of HE "Orenburg State University"

Author's articles(1)

Анализ маркетинговой деятельности при использовании имиджа в сфере туризма

19.01.2016

Annotation

The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.
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