List of publications on a keyword: «perspective target market»

Экономические науки

Publication date: 19.01.2016
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Stoliarova Natalia Vladimirovna , магистрант
Sheptukhin Mikhail Valerevich , студент
FSBEI of HE "Orenburg State University" , Оренбургская обл

«Анализ маркетинговой деятельности при использовании имиджа в сфере туризма»

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The system of marketing information provides systematization, an assessment and use of the data characterizing a condition of the external and internal environment of the tourist entity. Without objective, actual, rather complete marketing information adoption of operational and strategic decisions is impossible.