List of publications on a keyword: «природно-ориентированный туризм»
[08.00.00] Экономические науки
Publication date: 21.08.2017
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Svetlana A. Arutyunyan , candidate of economic sciences
FSBEI of HE "Astrakhan State University" , Астраханская обл
«Brand-shaping and brand-building of ecotourism and its influence on the appeal of the Astrakhan Region territory»
In this article ecotourism branding is considered as the innovative tool of the territories with the low tourist appeal level advance. Ecotourism branding realization will allow to increase tourist appeal of the territory and as a result to provide uniqueness of a tourist product, potential and genuine demand for it.